Perhaps the most common social media misstep news providers commit involves positioning Twitter, LinkedIn, and Facebook buttons and the like at the end of a news item, so that clickers must perform several swipes on screen or mouse to reach share functions. Al Jazeera’s English news app commits this error. Some might argue that this policy encourages readers to spend more time on a page and actually consume more of the content. But which is preferable: one user spending more time with Al Jazeera content, or, potentially, a digital socialite sharing the same article with her 15,000 connections? Either way, it doesn’t seem likely that a publication would lose an engaged reader just by placing share buttons atop their page.